Nino Kobakhidze Nino Kobakhidze

The Beginning That Almost Wasn’t

It all begins with an idea.

This blog post should have been different.

It should have been about success—how I’ve already gained 1K followers on Instagram, 10K on TikTok, and built a fully functioning website that reflects the business I’ve always dreamed of. I should have been writing about how confident I feel, about how I’ve “made it” and am ready to help brands transform their presence in the world of wine marketing.

But the truth is, I’m not there yet.

Maybe my dreams are just dreams.
Maybe I’m not as capable as I thought.
Maybe I don’t even want them badly enough.

Or… maybe I’m just scared. Scared to start, scared to fail, scared to realize that my “enough” might fall short.

I’ve spent weeks overthinking, waiting for the perfect moment—the day I’d feel ready, the day I’d look and sound like the CEO I dream of becoming. But today, I’ve decided to do something different.

Today, I decided to ACT.

A Decision to Start

I’m not sure where this journey will take me. My website isn’t perfect. My following isn’t huge. I’m still figuring it out, still wondering if I have what it takes to build something extraordinary—something that blends innovation, and value in the wine industry.

But here’s what I do know:

  • I’ve always dreamed of success.

  • I’ve always wanted to create something meaningful.

  • I want to empower wineries, businesses, and individuals to believe in their potential, just as I’m learning to believe in mine.

And if I wait for perfection, I’ll never begin.

So, this is me starting—honestly and unapologetically.

To Anyone Reading This

Maybe you’re someone who’s also overthinking. Someone who’s waiting for the perfect moment to begin. Someone who knows what they want but isn’t sure if they’re enough yet.

Here’s what I can tell you: None of us ever feel fully ready, but action is what changes everything. Even small steps can lead to unimaginable destinations.

This is step one for me—my first blog post, my first real attempt at showing up. I’m sharing my journey with all its fears, doubts, and hopes because I believe it’s worth trying.

If you’re here, reading this, I hope it inspires you to take your first step too—whatever that looks like for you.

Here’s to beginnings.

VINECLAT – The story starts here.

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